Sketches/In-Progress
Final Logo
Black and White & Inverted
Booklet Mock-Up
Apparel & More
B-Side Records
A rebranding logo project involves the process of redesigning and refreshing a company's existing logo or creating a completely new logo to represent the brand in a more appealing and relevant way. This project typically requires a strategic approach and a creative design process. I choose a local record shop on State Street here in Downtown Madison, Wisconsin.
